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Featured in Call Center Japan: Jurin AI’s Vision for Full Automation and the Reality of AI-BPO

In a recent Call Center Japan article on the future of contact centers and AI-driven operations, our founder Rise Ooi explains why Japan’s labor shortage is forcing enterprises to rethink the entire operating model behind customer support.

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Most AI vendors today are still focused on “partial automation”, adding chatbots, copilots, or AI layers onto workflows that were originally designed around humans. But in markets like Japan, where hiring and retaining large operational teams is becoming increasingly unsustainable, incremental improvements are no longer enough.

Call Center Japan article on the future of contact centers and AI-driven operations, our founder Rise Ooi explains why Japan’s labor shortage is forcing enterprises to rethink the entire operating model behind customer support.

Most AI vendors today are still focused on “partial automation”, adding chatbots, copilots, or AI layers onto workflows that were originally designed around humans. But in markets like Japan, where hiring and retaining large operational teams is becoming increasingly unsustainable, incremental improvements are no longer enough.

Jurin AI is building toward fully autonomous operations: AI agents that don’t just answer inquiries, but execute the workflows behind them across phone, email, messaging, CRM systems, and internal operations.

In the article, Rise also explores the emergence of “AI-BPO”, a model where AI-native infrastructure replaces large portions of traditional outsourced operations.

Read it in full here: https://callcenter-japan.com/article/8893/1/

About Jurin AI

Jurin AI is building the AI Agent for high-performing enterprises. Our technology automates business communications (email, phone, messaging) and the workflows behind them for a better way to do business.Jurin AI is building the AI agent for high-performing enterprises. Our technology automates business communications (email, phone, messaging) and the workflows behind them for a better way to do business.

Within just one year of founding, we have become one of the fastest growing startups globally. Jurin AI is a multinational corporation with presence in Japan, Korea, Singapore, United States of America, United Kingdom, India, Malaysia, Thailand, Indonesia, and more. Trusted by large Japanese enterprises every Tokyo resident relies on and respects, Jurin AI integrates seamlessly into existing tools and systems to execute tasks across 100+ languages, enabling teams to tackle labor shortage, focus on strategic, high-value activities, and finally unlock scale to grow the business by another 10x.

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The Jurin AI executive team
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樹林AI
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株式会社スペースツリー
AI コンシェル
May 5, 2026
6 mins read