The 460-year-old company is starting with customer inquiries, with plans to expand AI across product development and other areas of the organization.
Nishikawa Co., Ltd. has begun deploying Jurin AI’s AI agents, starting with select customer support operations.
Founded in 1566, Nishikawa is exploring new ways to improve how work gets done across the company. As part of this effort, the company evaluated and selected Jurin AI’s AI agents, beginning with an initial deployment in its customer consultation operations.
The first deployment focuses on customer inquiries. Using a chatbot powered by Jurin AI’s AI agents, Nishikawa can now handle approximately 900–1,000 inquiries per month, significantly expanding its customer support capacity.
Jurin AI was selected for its response speed and multilingual capabilities, as well as its ability to support a broader approach to AI adoption across the organization, from customer service and sales to internal communications and back-office operations.
Going forward, Jurin AI and Nishikawa plan to use AI to capture and structure customer feedback so that these insights can inform product development. The companies also plan to expand the use of AI agents into other areas of the organization.
For more on the background to this initiative and Nishikawa’s approach to AI, read the conversation between Nishikawa and Jurin AI on Forbes JAPAN BrandVoice.
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